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puma sport bra :: Article Creator

Represent Expands Into Womenswear With New Puma Capsule

Launching on Wednesday (18 December), the Represent 247 x Puma collection is comprised of 12 pieces across sportswear, footwear and accessories, including Represent's first sports bra and women's trainer, both modelled by Team GB middle-distance runner Phoebe Gill.

The collection's men's offering is fronted by athlete, trainer and content creator Jake Dearden, and includes Puma's Deviate Nitro 3 running trainer, which has redesigned with 247's colour palette of black, beige, white and yellow.

Retail prices range from £25 for a black training headband to £195 for the Deviate Nitro 3 running trainers.

Represent co-founder and creative director George Heaton said: "At 247, we've always sought to push the boundaries of athletic performance, and collaborating with Puma on this project represents a key milestone in our journey."

Last month, Represent sold a minority stake to investment firm True after opening its first UK flagship store in Manchester's city centre on 26 October.





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